GlobalCCUNews |
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Issue
3 - 14 March, 2008 |
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Welcome
to the third issue of GlobalCCU News, produced in the lead up
to the 2008 GlobalCCU Forum, the
first truly global event on Corporate Universities and Corporate
Responsibility (CSR, Sustainable Development, Diversity Management…).
This seminar supported by the United Nations Global Compact will
bring together organisations and speakers from five continents.
In this issue, we briefly look at the theme of Corporate Responsibility
as a Leadership Tool. It is a taster of what you can expect to
learn from this exceptional seminar – there is still time
to register. Feel free to contact us by email with any comments or questions you may have (fanny.arendarczyk@globalccu.com). | |||||||||||||||||||||||||
 For
Annick Renaud-Coulon, president of GlobalCCU, Corporate Responsibility
as a leadership tool needs to be conceived through a very innovative
business case. |
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“ A
lot of multinational companies are now strongly involved in Corporate
Citizenship or Corporate Responsibility, but they often set apart
their efforts in their field rather than link them with their learning
policy. Therefore it is time to bring together these two subjects
and bring together the silos that unfortunately exist within today’s
organisations. Directors of education and sustainable development,
social responsibility, diversity management need to work together;
in order to ensure that corporate responsibility becomes a true
leadership tool. Companies need to review the sponsorship of competencies
and the donation economy, as well as the relationship between NGOs,
rating agencies, and international government institutions. There’s
a new way of seeing things, a new way of governance and, of course,
of leadership and management. And this cannot be achieved without
help. This is where the corporate university comes into play—it
can help managers understand the local and distant environments
in which the company operates, and acquire new competencies, and
define and implement a new strategic agenda for their organization.
I look forward to sharing the full business case throughout the
three days of the 2008 GlobalCCU Forum. ” |
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| CEO
Perspective |
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At the end
of last year, we summarised the meaning of our action for 2008
as follows: "Sustainable and profitable development in a
socially responsible group." |
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| Author
of The Next Generation of Corporate Universities’ and ‘The
Corporate University Handbook’ tells why he believes in the
importance of Corporate Responsibility as a leadership tool… |
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” There
are a number of aspects to corporate responsibility, and in my
mind, they all relate very directly to corporate universities.
These concepts are leadership, ethics, and culture. Firstly, for
an organization to truly demonstrate corporate responsibility,
it must be an organization-wide effort. It takes great leadership
to influence people throughout a large and widespread organization
to demonstrate that kind of corporate responsibility. Moreover,
if the push towards greater corporate responsibility involves a
change, it must be organization-wide. What we are really talking
about is a culture change. Since culture is people phenomenon,
this is truly the province of the corporate university. The corporate
university is the home for individual and organizational learning.
We usually think of learning as being new information, but in fact
learning (especially corporate learning) takes three forms: knowledge,
skills, and attitudes. If we are trying to influence a more ethical
culture and a more socially responsible one, it is going to take
a change in attitude and the corporate university can be a powerful
tool. I look forward to discussing these issues in greater depth
at the Global Council of Corporate Universities Forum in April. ” |
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| An
event within the event. A wonderful experience of Paris is offered
to our friends discovering the French capital: GlobalCCU Grand
Dinner at the Sorbonne University on 3 April 2008 at 8:30 p.m. |
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An
elegant GlobalCCU Grand Dinner will be held on the second evening
of the forum at the historic Sorbonne University in Paris. As well
as enjoying the splendour of this one oldest University in the
world, which was founded in the 13th century, attendees can discuss
over dinner with peers from many different countries and cultures
around the world. It is an exceptional opportunity to meet our
guest of honour, Mr Georg Kell, the Executive Director of the
United Nations Global Compact in New York, who will preside over the evening.
This convivial occasion is also open to non-participants of the
2008 GlobalCCU Forum (Academics, diplomats, civil society representatives...).
However, places are limited and priority is given to 2008 GlobalCCU
Forum attendees and accompanying persons.
Go to the website www.globalccu.com to
find out how to book your ticket or a table at this grand event.
The evening is punctuated with musical interludes by the Ganymed
ensemble. |
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| Traduction simultanée en français. | |||||||||||||||||||||||||
To register or for more information, |
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