Comprehending Corporate Universities


Corporate Universities, what are they?

The Corporate University is a concept which shakes our perception of education, university, business and its connection to the world.

Why do companies create their own universities? There are various reasons. Is it because the "finished product" of schools suit employers? Is it because school professors and business leaders do not have the same vision of business and/or education? Is it because individuals and the market do not have the same time measure and the need of skills has consequently evolved? Is it because we are really in an era of democratization of knowledge? Knowledge is created everywhere, including in business, and companies must spread this knowledge to their stakeholders.

We must be careful not to accuse that all educational systems are unworthy. They are merely the mirror of our societies. Many nation-states – not only the poor or emerging ones– are heavily indebted, too bureaucratic, and no longer capable of assuming all their educational responsibilities. They lack resources, competent faculty members, facilities, international openness, etc.

The most important reasons in my view are that large companies find themselves confronted with new needs for skills (technological, environmental, cultural, managerial, communication...) that the educational systems are incapable of providing, for many reasons. They are too focused on the past, and not enough on the future of the business. Not all of them have research and development centres like American Universities do.

Looking at the realities of the corporate universities, two major elements stand out for which they are uniquely able to be effective: corporate identity and strategy. They achieve things that can't be otherwise delivered by any other structure, (internal or external) including business schools for example, which are deemed reputable for being the privileged suppliers of CUs. Corporate Universities have a unique added value which is education in the core business of their organisation, regardless of whether the educational system is otherwise good or bad.

In conclusion, let us retain this very important tenet: A Corporate University is not a training center or should not be one. In a nutshell, it is a lever:

  • To embody the soul and the identity of the company
  • To face complexity and uncertainty
  • To implement business strategies

Corporate Universities are not Training Centres

We must remove the ambiguity. Corporate universities are not training centres. The fact that corporate universities coexist with training centres in companies proves this point.

Read article >

Corporate university is the generic name given to educational structures based in private and public, commercial and non-commercial organisations, to help implement—through education—the organisation's strategies in human, economic, financial, technological, social and environmental terms.

 

 

Comprehending Corporate Universities: a 20-minute film

Annick Renaud-Coulon presents her business case for the next generation of corporate universities, the outcome of more than 15 years of works and global research in this field. The film is illustrated with exceptional images and videos provided by the following organisations from five continents:

  • Allianz Indonesia Corporate University (Indonesia)
  • Beeline University (Russia)
  • Defense Acquisition University (USA)
  • Edcon Academy (South Africa)
  • Groupama University (France)
  • Infosys Technologies Ltd. (India)
  • Mahindra Satyam (India)
  • McDonalds Hamburger University (USA)
  • NAB Academy (Australia)
  • Gas Natural Corporate University (Spain)
  • Tenaris University (Argentina)
  • Vallourec (France)
  • Valer – Vale Education (Brazil)
  • Veolia Environnment Campus (France)
  • Embassies of Republic of Namibia and United Republic of Tanzania

 

Press Room



  • In the June/July issue of Elearning! magazine, Annick Renaud-Coulon cites her expert opinion on the challenges affecting globalized Corporate Universities and on the impact of nationalist trends that cannot undermine them.   MORE >

  • WINNERS of the prestigious GlobalCCU
    Awards 2017.
      MORE >

  • Internal and external Media releases

    Brazil - Banco Bradesco MORE >


    Brazil - McDonald’s Arcos Dorados MORE >


    Brazil - Banco do Brasil (Agn UniBB) MORE >


    Indonesia - PT Telekomunikasi MORE >


    Russia - Sberbank MORE >


  • Great article in CLO Magazine about the Future of Corporate Universities in the Digital Disruption Age, by Annick Renaud-Coulon.  MORE >

News

  • The Councils of Banco Bradesco (Brazil) have approved the nomination of Glaucimar Peticov, HR Director of Banco Bradesco and UniBrad Corporate University, to join the GlobalCCU Advisory Board. We are delighted to welcome her to the GlobalCCU team where she will be an inspiring authority and a preeminent ambassador for our organisation.

  • Annick Renaud-Coulon gave a lecture on the future of Corporate Universities in the Digital disruption Age on 8 June 217 in Berlin at the Fleming Summit.

  • An exceptional compilation of practical and inspiring content (500-pages) has been published by GlobalCCU entitled, 2017 Worldwide Benchmarking Study. It highlights 20 GlobalCCU Award winning Corporate Universities and their best practices. On sale now.

Contacts

GlobalCCU organization

Impacting Events

  • Uni Brad (Brazil), Best overall Corporate University 2017 celebrated their outstanding achievement with the CEO of Banco Bradesco.





  • UniBB who won the GlobalCCU Best Overall award gold winner 2015 had a stand at Conarh (Human Resources National Congress), the largest human resources event in Latin America and second in the world. Visitors learnt about the success of UniBB in the stand here in photo.

     

  • DAU, Defense Acquisition University, the best overall Corporate University Gold Winner 2013, organized a ceremony in front of the entire university for presenting the GlobalCCU Award.The trophy has been displayed in the Pentagon to all the senior leadership.

Past Events

Hugo Pena Brandão, Executive Manager of Banco do Brasil Corporate University (UniBB) has accepted to serve as member of the Advisory Board of GlobalCCU. He welcomed Annick Renaud-Coulon in Brasilia on 17 and 18 March 2016 for filming video lessons for the UniBB Portal.

GlobalCCU Awards Ceremony 2015



Winners with their trophees MORE >

GlobalCCU Awards Ceremony 2013
13 March 2013 at Microsoft France Headquarters
in Paris, France MORE >

Launch of CUCP at Groupama: March 2010

GlobalCCU Forum at Campus Veolia and
at the Sorbonne
MORE >

Resources

Comprehending Corporate Universities

Articles

Books

GlobalCCU
in major media coverage

UK PRESS

Businesses Shun Business Schools For 'Corporate Universities'
July 2014  More >

BRAZILIAN PRESS

Annick Renaud-Coulon explica o papel das universidades corporativas
Sepember 2013  More >

CHILEAN PRESS

Universidades Corporativas: la sala de clases al interior de la empresa
July 2011
     More >

SPANISH PRESS

Cuando la empresa es la mejor universidad
May 2011
     More >

ARGENTINA PRESS

Las Universidades Corporativas son la encargadas de acompañar los cambios
May 2011
     More >

INDIAN PRESS

Learning on the job
24 october 2010
     More >

US PRESS

Corporate Learning
20 september 2010     More >

ITALIAN PRESS

L'università in proprio conquista le imprese
15 september 2010
     More >