Corporate University Strategic positioning

Corporate University Strategic positioning To be a true and efficient Corporate University, the learning and development structure must be able to play a political role (in the power and influence sense of the term) inside and outside the Organisation, and also play a true major strategic role. Failing this, it would be a training centre and not a Corporate University.

This interactive in-house Masterclass, live on-line, equips newcomers in the Corporate University industry or seasoned executives, to define, redesign or reinvent the strategic positioning of their Corporate University with the essential strategic skills and the basis of reference necessary for its marketing, its efficiency and its sustainability. This work is particularly critical in times of COVID 19 virus and home office.

Key takeaways

In only seven hours you will have:

  • Identified what are the components of the strategic positioning of a Corporate University.
  • Learnt how to align this strategic positioning with the challenges and business strategies of your Company / Organisation.
  • Learnt how to write the strategic positioning of a Corporate University with a toolkit of tried and tested methods
  • Identified how to validate the strategic positioning project with the governance authorities and assure its understanding by your stakeholders.
  • Identified how to design an end-to-end strategic plan to define (or redesign) the strategic positioning of a Corporate University and turn your ideas into action by engaging your Client System with your vision. Benefits
  • Save time and money in the building of your Corporate University Strategic positioning. Thanks to the expert tools and high-level references, you can begin working immediately, internally and autonomously to define your CU strategic positioning at a less expensive cost of a consulting approach.
  • Be prepared for the GlobalCCU CU Compliance Certification by being equipped with the bases of reference aligned with this Compliance Certification criteria, allowing you to prepare for this future step if you wish.


Session 1: Introduction, the Corporate University strategic positioning concept, business strategies review and diagnosis of the learning offer (one and a half hours)

Session 2: The components of the Corporate University Strategic positioning, from the name to the guiding principles (two hours)

Session 3: The Corporate University stakeholders, Client System and governance (two hours)

Session 4: The strategic positioning action plan and conclusions (one and a half hours)

Please note: The team will not have a personalised strategic positioning described and validated by GlobalCCU at the end of the programme, (this outcome needs several days of consultancy work). Moreover, the Masterclass does not provide customised benchmarking focused on specific sectors or the needs of the Company.


Four sessions over a two-week period. Dates to be defined with the team who will participate, between two to ten people maximum.


5 000 € VAT excl. Applications without payment will not be processed. No purchase fees will be refunded. The client is responsible for the organisation and cost of the online meetings.

Target audience

Corporate University teams.

Contact us

Michelle Leynaud will be happy to co-ordinate with you to begin this Masterclass, please contact her by email:

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Press Room

  • HR Partner, Russia, September 2020

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  • Press releases 2019

Arabic press release   More >


Chinese press release   More >


English press release   More >


German press release   More >


Indonesia press release   More >


Italian press release   More >


Portuguese press release   More >


Russian press release   More >


Spanish press release   More >


Turkish press release   More >

  • 10 August 2018
    E-learn.magazine (USA) published an in depth interview with Annick Renaud-Coulon. She shares her views on how Corporate Universities can successfully fulfill their role in the digital age. There’s a huge future ahead for corporate education.   More >

  • In the June/July issue of Elearning! magazine, Annick Renaud-Coulon cites her expert opinion on the challenges affecting globalized Corporate Universities and on the impact of nationalist trends that cannot undermine them.   More >

  • Great article in CLO Magazine about the Future of Corporate Universities in the Digital Disruption Age, by Annick Renaud-Coulon.  More >

Contact us

We happy to hear from you. If you have any questions, comments, ideas, etc, feel free to email us at

Impacting Events

  • 12 May 2020: Benchmarking webinar on Corporate Universities and social distancing, Challenges, Strategies and Takeaways! with Juliano Marcilio, HR Director of Bradesco, Brasil and Annick Renaud-Coulon

  • 21 April 2020: Corporate University brand assessment and development webinar presented by Annick Renaud-Coulon
    « Thanks for hosting a wonderful session on branding. This session gave us a chance to see how other corporate universities have approached it. It was very interesting to see branding examples around the world. »
    « Great session! We got good insights for Corporate University branding aspects. »
    « A benchmarking for branding, learning from what others are doing and elements of branding well explained. »
    « We were heavily internally focused. This webinar opened up our minds. Thank u. »
    « I've got useful tips and insight as well. »
    « Lot of insights to brand our corporate university. Thanks a lot. »

  • 2019 GlobalCCU Awards and Forum hosted in Sao Paulo, Brazil, by Hamburger University, Academia Santander and Unibrad, Bradesco.
    PT Telkom Indonesia won the 2019 GlobalCCU Best overall Gold Award and 18 other impressive Corporate Universities were rewarded.

  • Uni Brad (Brazil), GlobalCCU Best overall Corporate University 2017 Gold Award winner, celebrated their outstanding achievement with the CEO of Banco Bradesco.

  • Igor Fernando Ferreira, McDonald’s – Arcos Dorados (Latin America) Best Corporate University - Leader of the Year 2017.

  • 2015 GlobalCCU Awards ceremony in Paris, France gathered Ambassadors, diplomats and journalists from across the globe to honour the award winning Corporate Universities.

  • UniBB (Brazil) GlobalCCU Best overall Corporate University 2017 Gold Award winner.
    Below UniBB had a stand at Conarh (Human Resources National Congress), the largest human resources event in Latin America and second in the world. Visitors learnt about the success of UniBB in the stand here in photo.

  • GlobalCCU Awards Ceremony 2013
    13 March 2013 at Microsoft France Headquarters in Paris, France MORE >

  • DAU, Defense Acquisition University, the best overall Corporate University Gold Winner 2013, organized a ceremony in front of the entire university for presenting the GlobalCCU Award.The trophy has been displayed in the Pentagon to all the senior leadership.

  • 2013 GlobalCCU Awards ceremony held at the Microsoft HQ in Paris, highlighted winners from outstanding Corporate Universities from five continents.

    GlobalCCU Forum at Campus Veolia and
    at the Sorbonne
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Sharing knowledge

Hugo Pena Brandão, Executive Manager of Banco do Brasil Corporate University (UniBB) welcomed Annick Renaud-Coulon in Brasilia on 17 and 18 March 2016 for filming video lessons for the UniBB Portal.