GlobalCCU Masterclasses

Learn how to drive the efficiency and durability of your corporate University with the GlobalCCU Masterclasses

Be equipped with the renowned knowledge and know-how recognised internationally by participating in interactive in-house classes given by Corporate University experts.

Corporate University Strategic positioning Masterclass

The Corporate University strategic positioning is a mental construction and a wording that instils a promise; the demonstration of a policy, power, influence and outcomes desired; the demonstration of a strategic intelligence; the way forward to achieve its performance; a rational showing its space of accountability and its framework allowing the assessment of its general performance and its creation of value.

• Define, redesign or challenge the strategic positioning of your Corporate University with the essential strategic skills thinking in this matter, indispensable for its efficiency, its marketing and communication and its durability
• Learn how to define, redesign or challenge the strategic positioning of your Corporate University 
• Question its purpose and its promise to your stakeholders and client system

What makes this masterclass a must have?

• To benefit from our unique and outstanding knowledge and experience on how the strategic positioning of a Corporate University is essential and why it is important to define and communicate it
• To understand that a true and efficient Corporate University, learning and development structure must be able to play a political position (in the power and influence sense of the term) inside and outside the Organisation, and also play a true major strategic and operational role.

• To envisage the construction or the rewriting of the strategic positioning of your Corporate University as a system driving delivery and assessment of the creation of value of the Corporate University
• To learn how to write the strategic positioning of a Corporate University with a toolkit of tried and tested methods
• To save time and money. Thanks to the expert high-level references worldwide, you can begin working immediately, internally and autonomously to define your Corporate University strategic positioning at a less expensive cost of a consulting approach
• To be prepared for the GlobalCCU CU Compliance Certification by being equipped with the bases of reference aligned with this Compliance Certification criteria, allowing you to prepare for this future step if you wish
• To receive a GlobalCCU certificate of participation awarded to the Masterclass participants.

How does it work ?

This seven-hour on-line programme is delivered into four sessions over a two-week period (maximum) for a group of two to ten people maximum:

Session 1 : Introduction, the Corporate University strategic positioning concept (one and a half hours)

Session 2 : The construction and components of the Corporate University Strategic positioning (two hours)

Session 3 : The stakes of the Corporate University strategic positioning and its key players and influencers (one and a half hours)

Session 4 : The strategic positioning action plan and conclusions (two hours)

Please note : The Masterclass is an Expertise sharing Journey, not a training or consultancy process. The team will not have a personalised strategic positioning described and validated by GlobalCCU at the end of the programme, (this outcome needs several days of consultancy work). However, experts will be pleased to comment on the current strategic positioning or project, if it is required.

How to proceed ?

• Check your eligibility: Not to be a consultancy firm
• Fill-in and sign the Order Form.
• Once you are declared eligible, you will receive an invoice with payment details
• Once the payment is received, you will be invited to constitute the group of people participating in the Masterclass and to propose dates for the event.

Benchmarking studies on Corporate Universities Masterclass

The benchmarking of Corporate Universities is a rigorous method of investigation, analysis, comparison, recommendations and action that allows real problems to be solved. It avoids inept mistakes thanks to the identification of best practices carried out in other Corporate Universities, with their agreement, and after comparing with them and determining the level of performance to be reached. The aim is to achieve qualitative leaps forward, save time and money and increase the good reputation of the company towards its stakeholders.

Answer essential questions before embarking on benchmarking studies: what, why, when, where, to who, how, by who ?

• Learn what a benchmarking study is, and what it is not compared to visiting Corporate Universities: a method of indepth investigation, comparison with external practices and achievements, written recommendations and action plans
• Learn the method to pilot a very effective benchmarking study from the problems to solve to the use of the outcomes’ analysis
• Learn how to write your recommendations to your governance authorities in an end-to-end report of the Corporate University benchmarking and to communicate them with your stakeholders
• Save time and money in your Corporate University benchmarking projects, thanks to all the references and tools, you can begin working immediately and internally at a less expensive cost of a consulting approach.

What makes this masterclass a must have?

• To have access to the deep knowledge and know-how of GlobalCCU since more twenty years in the Corporate University field and in benchmarking of this empirical phenomenon built and developed thanks to benchmarking deployed continuously and massively all over the planet.
• To understand the immense advantages of benchmarking studies, particularly conducted internationally, the relationships that can be created for a long time between benchmarkers and those benchmarked.
• To also understand the limitations of this approach because others do not necessarily hold the truth, local economies and cultures allow, or not, certain practices, because there are no ready-made solutions. Benchmarking must not prevent us from innovating, from inventing new paths than those taken by our peers.
• To be equipped with the unique toolkit of tried and tested methods that exist in this specific field for more than twenty years
• To be autonomous to pilot your benchmarking studies when and where you wish.
• To receive a GlobalCCU certificate of participation awarded to the Masterclass participants.

How does it work ?

This six-hour interactive in-house Masterclass, live on-line, is delivered into four sessions over a two-week period (maximum). Dates to be defined with the team who will participate, between two to ten people maximum.

Session 1 : Introduction, the Corporate University benchmarking concept, nature, advantages and limits, principles for action (one and a half hours)

Session 2 : Nature and stages of the process to implement (one and a half hours)

Session 3 : The method to deploy and the various targets to identify (one and a half hours)

Session 4 : The outcomes of the approach (one and a half hours)

How to proceed ?

• Check your eligibility: Not to be a consultancy firm
• Fill-in and sign the Order Form
• Once you are declared eligible, you will receive an invoice with payment details
• Once the payment is received, you will be invited to constitute the group of people participating in the Masterclass and to propose dates for the event.

Budget for one Masterclass

7 000 € VAT excl. for a group of two to ten people maximum. The client is responsible for the organisation and cost of the online meetings.

Terms and Conditions

General Conditions

• To respect the intellectual property of the masterclass supports, and the non-transfer in part or wholly of them to third parties, internally or externally.
• To accept the outcome of the masterclass will not be a personalised strategic positioning described and validated by GlobalCCU at the end of the programme, (this outcome needs several days of consultancy work).

• To be eligible to this service that is not available to learning providers and consultants.
• To keep within the two-week time constraint, for the organisation of the masterclass with the GlobalCCU Coach.

Terms and means of payment

Pay your invoice by bank transfer or by Credit Card via our Virtual Electronic Payment terminal. (3% commission to add). Bank charges and change costs must be made at the sender’s expense. VAT information: 20% VAT applicable for the Companies based in France.

Applications without payment will not be processed.

Cancellation, refund

No purchase fees will be refunded, except for reasons of force majeure.

For more information, please contact us at: info@globalccu.com