GlobalCCU Masterclasses

As other practitioners have already recently experienced, learn how to drive your Corporate University/L&D structure with our expertise sharing GlobalCCU Masterclasses, to make it more:

• powerful and influential for your internal and external stakeholders,
• efficient and performant for your client system,
• innovative and attractive for its beneficiaries,
• agile and durable for your governance authorities and your team

Be equipped with renowned and extensive Corporate University knowledge and the latest know-how recognised internationally, by actively participating in online Masterclasses designed and delivered by world-class Corporate University learning authorities under the leadership of Annick Renaud-Coulon.

In-house Masterclasses

Three Masterclass themes are available to be delivered as a private, in-house, interactive experience for up to 15 employees from the same company.
Each Masterclass is delivered through a three-hour online session organised on a date that suits you best.

Three Masterclass themes:
• Evolving the Strategic Positioning of your Corporate University
• Mastering GAI’s impact on your Corporate University
• Branding your Corporate University like a business

Evolving your Corporate University Strategic Positioning

The Corporate University’s strategic positioning is like the keel of a boat, invisible and at the same time essential to navigate in all weathers, to make the educational structure powerful, trustable and, therefore, durable. It is a mental construction and a wording that instils a promise.
Indeed, it is not enough to develop a remarkable, intelligent offer, equipped with modern learning and communication technologies, to have a high-performance Corporate University. Designating the vision, ambitions and missions of the Corporate University allows its stakeholders to understand the purpose and the principles of action it serves, which are the basis of the engagement of people.
Benefit from our unique and outstanding knowledge and experience on how the strategic positioning of a Corporate University is essential for the team itself and its client-system and how and why it is important to define and communicate it.

What makes this masterclass a must have?

At the end of the Masterclass, you will have:

• Identified what the Corporate University Strategic Positioning is.
• Identified the role a Corporate University must be able to play to be a true and efficient Corporate University: a true major influencial, strategic and operational role inside and outside the Organisation.
• Envisaged the construction or the rewriting of the strategic positioning of your Corporate University as a system driving delivery and assessment of the creation of value of the Corporate University.
• Learnt how to evolve the strategic positioning of a Corporate University in the digital era.
• Discussed your existing Corporate University Strategic Positioning statement (if applicable)
• Been prepared for the GlobalCCU CU Compliance Certification by being equipped with the bases of reference aligned with this Compliance Certification criteria, allowing you to prepare for this future step if you wish.

Here’s some of the great feedback we received from attendees of this Masterclass theme:
“Full of very structuring content and practical take-aways”; “Inspiring and enriching session”; “Thanks Annick for the enlightment”; “Maturity model for CUs”; “Very thorough coverage of CU concepts”; “Many pragmatic elements for reworking your strategic positioning”; “Dense content – structured approach »; “Number of takeaways that I can implement”; “This masterclass is great, may be we can also have an offline class”; “Examples on how CU can influence culture, how much branding is required for CU”; “These Masterclasses are good to build common understanding and learning from each other”; “Very solid presentation, love the interaction and feedback mechanism”; « It was beyond my expectations”; “A very eye opening session that provides me with the tools needed to develop a sound strategy for my team and how we impact the organization on a whole”; Very interesting!” “Fruitful”; “Insightful”.

Mastering GAI’s impact on your Corporate University

The democratisation of the Internet 20 years ago, the arrival of smartphones 10 years ago, the blockchain and the metaverse in the last few years, and more recently Generative Artificial Intelligence with ChatGPT-4o among many other applications, shifts everything, our certainties, our convictions and our practices! The technological shock is global. Generative AI fascinates and worries us and, we believe, will have considerable consequences for Corporate Universities and L&D structures. These are not just tools. It is a revolution!

This challenging Masterclass will give you the insight to help you better explore and implement AI as a great support for Corporate Universities to achieve their goals and enhance their efficiency.

What makes this masterclass a must have?

At the end of the Masterclass, you will have:

• Positioned AI/GAI in the history of technologies and their continuous evolution. 
• Clarified AI / GAI wording.
• Discovered what is at stake for Corporate Universities with Generative Artificial Intelligence, advantages and risks.
• Identified the ongoing GAI disruption with its main development, for what purposes in:
  • Pedagogy
  • Marketing and branding
  • Communication with their stakeholders
  • Administration tasks and evaluation of their performance.
• Discussed your current use of GAI and future implementation plans.
• Gathered powerful ideas and tips to help you better explore and implement GAI as a great support for achieving your goals, without losing sight of your essential mission to make the company ever more human.
• Identified the essential role to be played by Corporate Universities to create value for People, Business, Society and the Planet in this context.

We’ve received some outstanding comments from previous participants of this unique Masterclass:
“Mind opener on how GAI should be seen as an accelerator for Corporate University »; « Fantastic perspective from history to opportunities »; « Re-energised thinking around the topic« ; « Re-focusing the use of technology and more ready to face the emerging technology in CU« ; « The role of Corp University as a guardian for protecting the balance between Humanity and Technology »; « Optimise the use of AI to achieve Organisational goals’; « Uphold integrity and ethics »; « Work on our people mental health sustanability, and recreate physical links »; « Good overview of the current status of CUs on the AI topic »; « Thanks for insightful and interesting content »; « It was an important wakeup call »; « It inspires me to keep learning about this vital subject »; « Invokes thought; Good session! »

Branding your Corporate University like a business

The Corporate University brand is a delicate asset that can be created, developed, managed, influenced, but can rarely be bought or sold. It does not only belong to those who run the educational structure. It is the sum of all that is known, thought, felt and perceived about it; the total addition of all human experiences, perceptions and feelings about it; the addition of all visible and invisible attributes and characteristics, intended or not; the idea of the Corporate University that resides in mind of its stakeholders that it is created, named, used on different resources.

Learn from GlobalCCU’s twenty years’ experience to increase your awareness of the importance of an effective Corporate University brand for your stakeholders, that is more than a logo, a motto or a graphic chart, and benefit from a unique and large benchmark in this field with many examples from around the world.

What makes this masterclass a must have?

At the end of this Masterclass, you will have:

• Identified what a Corporate University brand is and its visible and invisible components
• Identified why it is essential for a Corporate University to have a strong brand, very well managed and assessed
• Discussed on the current statement of your CU brand and future implementation plans
• A basis of reference to help you to manage your Corporate University branding journey.

Don’t miss out! Here’s what other learning leaders told us about their Branding Masterclass experience:
« It was mind opening to hear about all these examples »; « We had a lot to take away and learn, very interesting and informative »; « I never knew branding has such an important role »; « The class was very good, I learnt something new »; « A very rich session with lots of real examples »; « Thank you for many insightful ideas! »; « Generation of many ideas and good energy »; « A wonderful source of inspiration »; « Practical and inspiring with many concrete examples »; « A useful overview of what needs to be addressed to build our communication strategy »; « Nice balance between examples and theories »!

Who can participate?

Our Masterclasses are suitable for leaders of a Corporate University and their internal teams. They are not open to learning providers or consultants.

What are the take-aways ?

To encourage reflection and to help participants revisit and consider the implications of the thought-provoking content for their own L&D structure, GlobalCCU will share a presentation based on that used during the Masterclass, and, depending on the theme, will suggest source references.

How to proceed?

1. Check your eligibility, as Masterclasses are not open to consultants or learning providers.
2. To plan your in-house Masterclass contact us at info@globalccu.com and we will be pleased to arrange a short web-meeting to discuss your needs.

Budget for Masterclasses

7000 € per theme

Terms and Conditions

General Conditions

• To respect the intellectual property of the masterclass supports, and the non-transfer in part or wholly of them to third parties, internally or externally.
• To accept that our Masterclasses are an expertise sharing journey and not a training or consultancy process.
• To be eligible for this service that is not available to learning providers and consultants.
• To keep within the time constraint, for the organisation of the Masterclass with the GlobalCCU expert.

Terms and means of payment

• Payment of your invoice by bank transfer or by Credit Card via our Virtual Electronic Payment terminal (3% commission to add). Bank charges and change costs must be made at the sender’s expense. VAT information: 20% VAT applicable for companies based in France.
• Enrollments without payment will not be processed.

Cancellation, refund

• No purchase fees will be refunded for in-house Masterclasses, except for reasons of force majeure.

If you have any question of tor more information, please contact us at: info@globalccu.com