GlobalCCU Masterclasses

Learn how to drive your Corporate University/L&D structure with our expertise sharing GlobalCCU Masterclasses, to make it more

powerful and influential for your internal and external stakeholders,
• efficient and performant for your client system,
• innovative and attractive for its beneficiaries,
• agile and durable for your governance authorities and your team

Be equipped with renowned and extensive Corporate University knowledge and the latest know-how recognised internationally, by actively participating in online Masterclasses designed and delivered by world-class Corporate University learning authorities under the leadership of Annick Renaud-Coulon.

New for 2024

Enroll in our Cluster Masterclass programme
in May and June 2024!

Evolving your Corporate University’s strategic positioningMastering AI’s impact on your Corporate UniversityBranding your Corporate University like a business


Cluster Masterclasses / two themes:

  • Evolving your Corporate University’s strategic positioning (three-hours)
    • on 22 May at 9.30am – 12.30pm CET for Eastward time zones
      23 May at 2pm – 5pm CET for Westward time zones
  • Mastering AI’s impact on your Corporate University (three-hours)
    • on 5 June at 9.30am – 12.30pm CET for Eastward time zones
      6 June at 2pm – 5pm CET for Westward time zones

Masterclass on:

  • Branding your Corporate University like a business (three-hours)
    • on 18 June at 9.30am – 12.30pm CET for Eastward time zones
      19 June at 2pm – 5pm CET for Westward time zones

Masterclass themes

Evolving your Corporate University Strategic Positioning

The Corporate University strategic positioning is a mental construction and a wording that instils a promise; the demonstration of a policy, power, influence and outcomes desired; the demonstration of a strategic intelligence; the way forward to achieve its performance; a rational showing its space of accountability and its framework allowing the assessment of its general performance and its creation of value.

Benefit from our unique and outstanding knowledge and experience on how the strategic positioning of a Corporate University is essential and why it is important to define and communicate it.

What makes this masterclass a must have?

At the end of the Masterclass, you will have:

  • Identified what the Corporate University Strategic Positioning is.
  • Identified the role a Corporate University must be able to play to be a true and efficient Corporate University: a true major influencial, strategic and operational role inside and outside the Organisation.
  • Envisaged the construction or the rewriting of the strategic positioning of your Corporate University as a system driving delivery and assessment of the creation of value of the Corporate University.
  • Learnt how to evolve the strategic positioning of a Corporate University in the digital era.
  • Been prepared for the GlobalCCU CU Compliance Certification by being equipped with the bases of reference aligned with this Compliance Certification criteria, allowing you to prepare for this future step if you wish.

Mastering AI’s impact on your Corporate University

The democratisation of the Internet 20 years ago, the arrival of smartphones 10 years ago, the blockchain and the metaverse in the last few years, and more recently Generative Artificial Intelligence with ChatGPT among many other applications, shifts everything, our certainties, our convictions and our practices! The technological shock is global. Generative AI fascinates and worries us and, we believe, will have considerable consequences for Corporate Universities and L&D structures. These are not just tools. It is a revolution!

This challenging Masterclass will give you the insight to help you better explore and implement Edtech and AI as a great support for Corporate Universities to achieve their goals and enhance their efficiency.

What makes this masterclass a must have?

At the end of the Masterclass, you will have:

  • Situated AI in the history of Technologies and their continuous evolution. 
  • Clarified AI wording used in EdTech.
  • Mapped AI applications already developed and implemented in Corporate Universities in different countries of the world and for what purposes in
    • Pedagogy
    • Marketing and branding
    • Communication with their stakeholders
    • Administration tasks and evaluation of their performance.
  • Discovered what is at stake for Corporate Universities, AI’ pros and cons, advantages and constraints for them.
  • Listed powerful ideas that will help you to better explore and implement AI as a great support for achieving your goals while developing humanity that is the glue of the social body.
  • Identify the best conditions of the creation of value for People, Business, Society and the Planet in this context.

Branding your Corporate University like a business

The Corporate University brand is a delicate asset that can be created, developed, managed, influenced, but can rarely be bought or sold. It does not only belong to those who run the educational structure. It is the sum of all that is known, thought, felt and perceived about it; the total addition of all human experiences, perceptions and feelings about it; the addition of all visible and invisible attributes and characteristics, intended or not; the idea of the Corporate University that resides in mind of its stakeholders that it is created, named, used on different resources.
Learn from GlobalCCU’s twenty years’ experience in this field to increase your awareness of the importance of an effective Corporate University brand for your stakeholders that is more than a logo, a motto or a graphic chart.

What makes this masterclass a must have?

At the end of this Masterclass, you will have:

  • Identified what a Corporate University brand is and its visible and invisible components
  • Identified why it is essential for a Corporate University to have a strong brand, very well managed and assessed
  • Taken-away a toolkit to help you to manage your Corporate University branding journey.

How to proceed ?

  1. Check your eligibility as Masterclasses are not open to consultants or learning providers.
  2. Decide how many people from your organisation will participate, this is the number of e-passes you will need to purchase.
  3. Email us at for the enrollment form. A representative from the Corporate University should complete the enrollment form indicating the number of e-passes required.
  4. An invoice will be sent by email.
  5. Once payment is made, the representative will receive all the e-passes and Teams links for the Masterclasses to be distributed to the participants. GlobalCCU should receive the names of those joining each Masterclass at least one week before it takes place.
  6. Participants in three Masterclasses will receive a GlobalCCU certificate of participation by email.

Budget for Masterclasses

e-pass for
1 employee
e-passes for  
2-4 employees
from the same organisation
e-passes for
5+ employees
from the same organisation
Cluster Masterclasses
Strategic Positioning
AI impact on CUs
(six hours in total)
750€ per person650€ per person550€ per person
your Corporate University
like a business
(three hours in total)
400€ per person350€ per person300€ per person

In-house Masterclasses

Masterclass themes are also available to be delivered as a private, in-house, interactive experience for up to ten participants from the same company.
Each Masterclass is delivered through six-hours of online sessions organised over a week period on a date that suits you and the team best.
To plan your in-house Masterclass and to know more about the price, please contact us at and we will be pleased to arrange a short web-meeting to discuss your needs.

Terms and Conditions

General Conditions

  • To respect the intellectual property of the masterclass supports, and the non-transfer in part or wholly of them to third parties, internally or externally.
  • To accept that our Masterclasses are an expertise sharing journey and not a training or consultancy process.
  • To be eligible for this service that is not available to learning providers and consultants.
  • To keep within the time constraint, for the organisation of the Masterclass with the GlobalCCU expert.
  • To enable us to onboard you in time, please ensure your seat is booked by your representative at least one week before the class.

Terms and means of payment

  • Payment of your invoice by bank transfer or by Credit Card via our Virtual Electronic Payment terminal (3% commission to add). Bank charges and change costs must be made at the sender’s expense. VAT information: 20% VAT applicable for companies based in France.
  • Enrolments without payment will not be processed.

Cancellation, refund

  • No purchase fees will be refunded for in-house Masterclasses, except for reasons of force majeure.
  • For other Masterclasses (other than in-house) it is possible to change the name of the participants from your company up to 24 hours before the class is due to begin, therefore, no purchase fees will be refunded.
  • In case GlobalCCU is obliged to cancel a Masterclass, refunds are offered only if no more Masterclass dates are available.

For more information and to request the enrollment form, please contact us at:

Interested by one of these services ?

Ask for details

GlobalCCU CU Certification

Take your Corporate University towards excellence with the GlobalCCU CU Certification.

GlobalCCU Awards & Forums

Inspire your peers & highlight your Corporate University worldwide with the GlobalCCU Awards and through the GlobalCCU Forum.

GlobalCCU Membership Community

Benchmark and go forward with your peers thanks to the GlobalCCU Membership Community.

GlobalCCU Branding Certification

Assess and effectively develop a respected Corporate University brand with the GlobalCCU Branding Certif ication

GlobalCCU Masterclasses

Learn how to drive the efficiency and durability of your corporate University with the GlobalCCU Masterclasses.