Obviously the Corporate university phenomenon is in the sign of the time! Having been interviewed more and more often by journalists from the world over, I thought it would be useful for you to have a sample of the type of questions they pose. One such example is: Does the emergence of corporate universities signify that the conventional educational system has failed to meet the demands of the workplace? In other words, has the educational system failed to keep pace with technological advancement in the last two decades?
This is my reply:
The Corporate University is a concept which shakes our perception of education, university, business and its connection to the world.
Why do companies create their own universities? There are various reasons. Is it because the "finished product" of schools suit employers? Is it because school professors and business leaders do not have the same vision of business and/or education? Is it because individuals and the market do not have the same time measure and the need of skills has consequently evolved? Is it because we are really in an era of democratization of knowledge? Knowledge is created everywhere, including in business, and companies must spread this knowledge to their stakeholders.
We must be careful not to accuse that all educational systems are unworthy. They are merely the mirror of our societies. Many nation-states – not only the poor or emerging ones– are heavily indebted, too bureaucratic, and no longer capable of assuming all their educational responsibilities. They lack resources, competent faculty members, facilities, international openness, etc.
The most important reasons in my view are that large companies find themselves confronted with new needs for skills (technological, environmental, cultural, managerial, communication...) that the educational systems are incapable of providing, for many reasons. They are too focused on the past, and not enough on the future of the business. Not all of them have research and development centres like American Universities do.
Looking at the realities of the corporate universities, two major elements stand out for which they are uniquely able to be effective: corporate identity and strategy. They achieve things that can't be otherwise delivered by any other structure, (internal or external) including business schools for example, which are deemed reputable for being the privileged suppliers of CUs. Corporate Universities have a unique added value which is education in the core business of their organisation, regardless of whether the educational system is otherwise good or bad.
In conclusion, let us retain this very important tenet: A Corporate University is not a training center or should not be one. In a nutshell, it is a lever:
To embody the soul and the identity of the company
Paris, 7 September 2011.
Michael Salone represented GlobalCCU at the 2nd Annual Global Learning Academy 2011 in Johannesburg, South Africa planned on the 14th through 16th September 2011, where he lead a GlobalCCU workshop entitled: Growing & Sustaining a Corporate University.
Paris, 12 May 2011.
Annick Renaud-Coulon on Advisory Board of CLO Summit India 2011.
CHILEAN PRESS Universidades Corporativas: la sala de clases al interior de la empresa July 2011 More >
SPANISH PRESS Cuando la empresa es la mejor universidad May 2011 More >
ARGENTINA PRESS Las Universidades Corporativas son la encargadas de acompañar los cambios May 2011 More >
INDIAN PRESS Learning on the job 24 october 2010 More >
US PRESS Corporate Learning 20 september 2010 More >
ITALIAN PRESS L'università in proprio conquista le imprese 15 september 2010 More >
GlobalCCU Forum
Our Advisory Board
members
This
global event brings together worldwide corporate university practitioners
and researchers face-to-face, to share experiences and projects
based around a main theme, to foster a corpus of knowledge, and
to enhance Member’s personal global network.
International Organisations
demand Economic World to face Corporate Responsibility
head on
Georg Kell Executive Director UN Global Compact New York Office
The United Nations Global Compact asks companies to embrace, support and enact, within their sphere of influence, a set of core values in the areas of human rights, labour standards, the environment, and anti-corruption.
Annick Renaud-Coulon was interviewed by Newsweek on Corporate Universities.
Big companies are setting up university campuses all over the world to help produce the kinds of employees they most need. By some estimates the enrollment at corporate universities may soon surpass the number at traditional universities.
Corporate
University: a lever of Corporate Responsibility By Annick Renaud-Coulon
Why do the social and environmental commitments established
by companies risk backfiring on their authors? Annual reports
that companies conscientiously produce year after year, with
the help of special agencies, don’t usually posit them
as responsible and respectable to their stakeholders.
Learning on the Job By Prasun Chaudhuri & Avijit Chatterjee Annick Renaud-Coulon was interviewed by The Telegraph on the Corporate University phenomenon.
The Greek-style open air amphitheatre of the Global Education Centre built by information technology major Infosys at Mysore is perhaps symbolic of the company's global aspirations. The Rs2,055 crore mega campus, spread over 337 acres, is the largest corporate education centre in the world.
Corporate Universities are
not Training Centres
We must remove the ambiguity. Corporate universities are not training
centres. The fact that corporate universities coexist with training
centres in companies proves this point.
Corporate university is
the generic name given to educational structures based in private
and public, commercial and non-commercial organisations, to help
implement—through education—the organisation's strategies
in human, economic, financial, technological, social and environmental
terms.
Learn more…
Comprehending Corporate Universities: a 20-minute
film Annick Renaud-Coulon presents her business case for the next
generation of corporate universities, the outcome of more than
15 years of works and global research in this field. The film is
illustrated with exceptional images and videos provided by the
following organisations from five continents:
Allianz Indonesia Corporate University (Indonesia)
Beeline University (Russia)
Defense Acquisition University (USA)
Edcon Academy (South Africa)
Groupama University (France)
Infosys Technologies Ltd. (India)
Mahindra Satyam (India)
McDonalds Hamburger University (USA)
NAB Academy (Australia)
Gas Natural Corporate University (Spain)
Tenaris University (Argentina)
Vallourec (France)
Valer – Vale Education (Brazil)
Veolia Environnment Campus (France)
Embassies of Republic of Namibia and United Republic of Tanzania
We
thank Mark Allen very much for offering the first chapters
of The Corporate University Handbook and of the Next Generation
of Corporate Universities to the GlobalCCU website.
The Corporate University Handbook
Chapter One - Introduction: What is a Corporate University and Why Should an Organization Have One?
By Mark Allen, Ph. D
Invitation
Submit images and videos that
best express the vision and activities of your Corporate University.
We will then select our favourites and with your explicit permission,
publish them on the GlobalCCU website!
Press Room
May 2011
Cuando la empresa es la mejor universidad
May 2011
Las Universidades Corporativas son la encargadas de acompañar los cambios
October 2010
Learning on the Job
September 2010
L'università in proprio conquista le imprese
September 2010
Corporate learning
December, 2008
Corporate Social Responsibility: how can learning contribute